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MW Components Launches Office of Commercial Excellence

Charlotte, NC – MW Components announced today it has formed an Office of Commercial Excellence, a key initiative as part of the MW Business Model, and is designed to accelerate organic growth and advance the company’s Commercial Maturity.

Effective immediately, Nina Snelling, MW Components’ Chief Commercial Officer, has been appointed to lead the Office of Commercial Excellence, which will be based at MW Components’ Charlotte, North Carolina, corporate and shared services location. Snelling will continue to report directly to Thomas Amato, Chairman and Chief Executive Officer of MW Components.

Under the MW Business Model, the Office of Commercial Excellence will focus on driving enterprise-wide commercial and marketing initiatives, including:

  • Strengthening coordination with divisional sales teams to accelerate organic growth
  • Overseeing the development and expansion of key strategic accounts
  • Leveraging business model tools such as deal reviews, pipeline management, and commercial performance key performance indicators
  • Enhancing customer engagement to ensure MW Components continues to win in the marketplace

The MW Components marketing team, led by Julie Barakat, Chief Marketing Officer, will also be part of the Office of Commercial Excellence and continue to report to Snelling. The marketing organization will remain focused on driving improvements in lead generation, e-commerce, and advancing digital tools, such as MW Components’ proprietary application Smart Navigational Automated Pricing (SNAP). Developed in-house, SNAP is a web-based software that enhances and accelerates quoting. 

Snelling and her team will also collaborate closely with divisional presidents and the Company’s CEO on the annual strategic planning process.

“I am excited to formally launch an Office of Commercial Excellence at MW Components and am thrilled that Nina will be at the center of driving processes and actions on our journey to improve our Commercial Maturity, as well as take on additional areas of support as we enhance our strategic planning process,” said Thomas Amato, MW Components’ CEO.

“The commercial work underway by Nina and her team is positively contributing to the growth of MW Components, and I look forward to leveraging this success to benefit MW well into the future.”

All of Snelling’s current direct reports will remain under her leadership and will now formally be part of the MW Components Office of Commercial Excellence.